Tips for Building a Lasting Brand

Building a brand is no easy feat, so as your moving along in the process, it’s important to not only think about the problem you are solving for your market, but to think about creating something that will stand the test of the time. After all, it would be a shame to let all that hard work go to waste. Below are a few tips to support you in your journey to creating a business that will be around for a long time.

Define Your Why- Why do you want to start a business? Sure, we all want money, but it has to be deeper than that, especially because money usually doesn’t start pouring in right away. Think about the things that fire you up about your business idea. What really excites you? What need are you fulfilling? Every business has its ups and downs, and when the going gets tough, you are going to come back to this why, and it has to be good. Your why is going to make it easier to ride those waves and be less discouraged.
Be Flexible- Think about all the things in your life that didn’t go as planned. How did you react to those moments? Yes, having a business plan is necessary, but setting a course and blindly sticking to it will hurt you. It’s ok to be disappointed by the few roadblocks you may encounter along the way, but it’s in those moments that you need to get creative and come up with some solutions. And who knows, it may be even better than what you had planned. Trust that even if things aren’t going as expected, they are working in your favor.

Never Stop Learning and Listening- Brand building is really about your consumers and the experiences they are going to have when they interact with you whether it be social media, newsletters, or in person, and with access to information available quicker than ever, you must not become complacent. Yes, you are the expert but things are always evolving, and in order to be innovative you have to stay ahead of the curve. Revisit your research from time to time to ensure that you are delivering the best service or product to your consumers. You can listen to your consumers by asking them questions on social media, asking them to leave reviews, and really just by taking the time to get to know them


When you know your why, are flexible, and continually learning you can be sure that you will set yourself up for success for the long haul. Here at The Collective, we want to you to succeed and are looking to support you in any way that we can. Join us April 4th for The Collective Foodie Business of Food- Building a Lasting Brand where our panel of food industry experts will discuss how they have built a lasting brand in an ever evolving industry. Take a look at our experts and get your tickets now to our ALMOST SOLD OUT event!