Branding Tips from our Some of our Favorite Entrepreneurs
What’s the first thing that comes to mind when you think of branding? It’s probably the visuals and all the fun stuff like picking a color palette, and while that is a huge part of building a brand, there is a lot more that goes into it. We’ve gathered some amazing advice from some of our favorite entrepreneurs to share with you as you learn how to grow your brand. Even if you’ve been doing this for a while, you and your brand are constantly growing and evolving, so there is always something new to learn. If you have any questions or comments, or even have some of your own advice to share, leave them in the comment section below.
Skinny Confidential- The point is every medium, whether it’s the podcast, Snapchat, Instagram, Pinterest, Facebook, or the blog needs to reflect my message. To take it a step further it also needs to represent my brand. My pictures are bright, white, light, with a pop of color. I want them crisp & clear always. Also it’s important that they’re cool, I hate a warm tones. SO every single platform has the same airy feel. The goal is when you see a TSC picture anywhere, you will recognize it. As for something like Snapchat, I’m not going to start using colors like red & blue because it’s just not the brand’s colors. You know? This may sound stupid. You may think “who cares it’s Snapchat?” But no. Snapchat is a huge extension of the brand. Little, small steps everyday create success. Fonts & colors are little but they matter.
Make sure when you pick your branding elements that you’re also evolving the elements simultaneously on all platforms. For instance you don’t want your Instagram to have professional, bright photos & your blog to have iPhone bright photos because you’re too lazy to take professional photos for the blog. Keep evolving while the brand grows while keeping the feel, experience, colors, shapes the same.
Toast Meets Jam- Building a brand is about creating a community with the people we serve. In order to do that, we need to understand how to relate to them. That means getting to know them as friends, not just as a set of stats about their age, gender, and occupation. What’s the most important thing in their lives? What do they lose sleep over? You want to learn exactly who your customers are, what they like to do, what motivates them, and how they want to engage with brands like yours.
The Emma Rose Agency- The secret to all of this. Building a brand…attracting an audience...crazy good story-telling is that story across the right platforms. Think about this: How many times, have you as a consumer, been attracted to a product and/or service solely based on the the consistency of their how it looks? Ladies…be honest! :) There are by far, hundreds if not thousands of brands competing for the attention of your potential clients at any given time. So why would they choose you? This decision is mostly based on whether or not they can immediately identify with your brand + find room for it in their lifestyle. Allow the cohesion of your brand speak for itself. Across your website, social media accounts and overall messaging.
We're so excited to bring you even more business tips and advice like this at The Collective Conference, coming up on October 20th. Hear from some of LA's top fashion, food, and travel founders, executives, and influencers on what it takes to be a business success! Spring Price Tickets are available now until June 1st. After that, prices go up. See you there!